Social media has undoubtedly changed the way a lot of small businesses communicate with customers. And those social media channels are constantly changing with new features. So if you’re looking for new ways to utilize social media and other business tools and methods, check out these tips from members of the online small business community.
Focus on Value Over Character Count
Twitter recently announced a new expansion of the platform’s famous character limit — raising it from 140 to 280. But having more characters doesn’t necessarily mean more value. In this post on the TopRank Marketing blog, Caitlin Burgess dives into the potential of the expanded character count and how you can use it to add value.
Find Smart Ways to Utilize Instagram Marketing
Instagram is only an effective marketing platform if you know how to use it. It can help to look at some of the brands that do a great job with the platform. In a recent DIY Marketers post Megan Totka offers some ways smart businesses are making use of Instagram for marketing.
Use Link Retargeting to Grow Your Business
Link retargeting is a method that lets you target customers who have previously been to your website or looked at specific products. And it can be a very powerful marketing tool for small businesses, according to Mike Allton of the Social Media Hat. Members of the BizSugar community also share thoughts on the post here.
Embrace Social Media for Retail This Holiday Season
The holiday season is the busiest time of year for retail businesses. And social media can make a big difference in how you promote such a business during the holidays. Chris Zilles elaborates in this Social Media HQ post.
Improve Outreach and Blog Engagement with These Useful Tools
Content marketing can give you a great way to reach out to potential customers and engage with them. But there are tools out there that can make your blogging and content marketing methods even more effective. Zac Johnson shares some of those tools in this Basic Blog Tips post.
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